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  2. Digital Marketing Blog
  3. Category "Ecommerce"

Instagram Shopping Tips

Instagram︰IG Shopping 購物功能是什麼?怎樣用最好?

Ecommerce, Instagram, Online AdsBy FimmickMarch 29, 2022

在 Instagram 逛街購物已是香港人生活日常。在 Instagram Shopping 眾多功能中,哪一種推銷產品的方法最有效?

Hong Kong Holiday Shopping Habits

Market Insights︰2021 香港節日消費旺季營銷攻略

Ecommerce, Facebook, Insights, Online AdsBy FimmickSeptember 17, 2021

所謂知己知彼才能百戰百勝,究竟香港消費者有什麼節日購物習慣呢? Facebook 早前分享了針對香港消費者的調查結果,讓我們與大家分析一下!

Influencer & Affiliate Marketing

Influencer Marketing︰Affiliate Marketing 優點、缺點與挑選

Ecommerce, Influencer MarketingBy FimmickJuly 26, 2021

Facebook、Instagram 與 Google 都在測試 affiliate marketing tools。究竟 affiliate marketing 是什麼?它有什麼優點與缺點?為什麼能提昇網站 SEO?讓我們一起探討。

User Interface Audit and Optimisation

Ecommerce:用 UI Audit 改善顧客對網店的印象!

EcommerceBy FimmickNovember 10, 2020Leave a comment

網店的設計要美麗與智慧並重才能夠吸引到顧客購買。想知道你的網店 user interface 做得夠不夠好?你便需要做 UI audit 。

用戶體驗檢查

Ecommerce:想改善生意?先用 UX Audit 檢查你的網店!

EcommerceBy FimmickOctober 15, 2020Leave a comment

有沒有遇過一些複雜難用的網店?其實網上商店要增加銷售額,答案未必一定與產品或廣告有關,而是顧客的網站上購物體驗夠不夠「user-friendly」。好的 UI 與 UX 設計能夠提高消費者購物及回頭機會,今天讓我們先談談 UX audit。

疫情如何改變香港消費者行為?

Market Insights︰疫情如何改變香港消費者行為?

Ecommerce, Influencer Marketing, InsightsBy FimmickJuly 13, 2020Leave a comment

香港受疫症影響快半年了,現在還進入第三波。無論是家庭、工作、飲食、休閒還是消費,疫情都深深影響著我們每一個決定。究竟疫情怎樣影響著香港消費者的行為?品牌怎樣在疫情下找到出路?

BOPIS - Buy online pickup in store

Ecommerce︰實體店致勝方法是外賣自取? 認識 BOPIS

Ecommerce, Online AdsBy FimmickJune 8, 2020Leave a comment

網上購物越來越普及,難道實體店只能白白看著網店搶佔更多市場,自己卻坐食山崩?讓我們介紹 BOPIS 模式,助你爭回市場佔有率!

Ecommerce 開網店

Ecommerce︰不想網店失敗?開網店前必須學會這些事情

Ecommerce, Facebook, Influencer Marketing, Online AdsBy FimmickMay 19, 2020Leave a comment

不少品牌都希望透過網店增加收入,然而很多網店都失敗收場。為什麼呢?究竟怎樣的網店才能吸引顧客光顧?想吸引更多生意有什麼廣告策略?讓我們為大家分享不想網店失敗就必須學會的事情!

遙距營商計劃 (D-Biz)

遙距營商計劃 D-Biz 特輯︰怎樣用 D-Biz 資助宣傳最好?

Ecommerce, Insights, Online Ads, SMBBy FimmickMay 5, 2020Leave a comment

最近創科局推出遙距營商計劃 (D-Biz) 協助香港企業轉到網上發展生意,因為門檻低、批核快,馬上吸引大量企業注意。究竟遙距營商計劃是什麼?獲得 30 萬資助後要怎樣運用才能真正「錢搵錢」?

Ecommerce Google Shopping Ad

Ecommerce : 認識 Google Shopping Ad

Ecommerce, Google, Online AdsBy FimmickFebruary 12, 2020Leave a comment

要在香港經營網店一點也不容易,特別是在吸引素未謀面的顧客問題上,考起不少新手店主。其實有一種廣告叫 Google Shopping Ad ,讓你比競爭對手早一步讓顧客看到你的產品。大家不妨考慮一下?

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